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Champions League to switch beer after more than 30 years

RMC Sport and So Foot say Heineken will no longer be the Champions League’s partner, ending a collaboration of more than 30 years.

DailyFootball

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UEFA Champions League

Photo: Branko Radovanović — CC BY-SA 4.0, via Wikimedia Commons (new window)

The Champions League will change its beer. According to RMC Sport, the competition would end a 33-year loyalty to its current partner. So Foot confirms that Heineken will no longer be the competition’s partner after more than 30 years of collaboration.

The Portuguese outlet A Bola also talks about the end of an era, more than 30 years after the Champions League begins to part ways with its historic partner.

Sources

  1. RMC SportLa fin d’une époque: la Ligue des champions va changer de bière après 33 ans de fidélité (new window)rmcsport.bfmtv.com
  2. So FootLigue des champions : après plus de 30 ans de collaboration, Heineken ne sera plus le partenaire de la compétition (new window)sofoot.com
  3. A BolaFim de uma era: mais de 30 anos depois, Champions deixa parceiro histórico (new window)abola.pt