Borussia Dortmund rewards fans who put their phones away during matches

Borussia Dortmund has launched an initiative to encourage fans to use their phones less during matches, with rewards for those who take part, according to several European media reports.

Le stade Westfalenstadion, à Dortmund

Photo: V&A Dudush — CC BY 3.0, via Wikimedia Commons (new window)

Borussia Dortmund has introduced a new measure aimed at limiting phone use in the stands during matches. The German club wants to protect the atmosphere at its stadium and is rewarding fans who keep their phones locked during games, as reported by The Independent, RMC Sport, Voetbal International, Mundo Deportivo, Der Spiegel, kicker, TuttoMercatoWeb, ESPN, Voetbalprimeur, ElDesmarque and So Foot.

A fan mode to cut distractions

The club has launched a "fan mode" that fans can activate during matches, according to Voetbalprimeur. This feature, developed in partnership with Vodafone, aims to reduce phone use in the stands. The initiative is part of a campaign to keep spectators focused on the action on the pitch and in the stands, as TuttoMercatoWeb notes.

Rewards for phone-free fans

Fans who do not use their phones during a match earn points for every minute they stay off their devices, according to ElDesmarque. These points can be used to enter draws for signed shirts and vouchers. The club has described the experience of attending a match without a phone as "irreplaceable," according to the same source.

A growing concern for the club

Borussia Dortmund is tired of seeing fans constantly reaching for their phones during games, as Voetbal International reports. The club wants to change this behavior and has decided to take action. The initiative has been widely covered across Europe, with outlets in Germany, France, Spain, Italy, the Netherlands and the United Kingdom reporting on the move.

Official confirmation and next steps

The club has not yet issued a formal statement, but the initiative has been confirmed by multiple media sources. The fan mode is now available for supporters to use at the stadium. Further details on how the rewards system will work in practice are expected in the coming weeks.

Sources

  1. The IndependentBorussia Dortmund launch anti-phone initiative for fans in stadium (new window)independent.co.uk
  2. RMC SportIdée de génie ou censure: comment le Borussia Dortmund veut limiter l'usage des téléphones dans ses tribunes (new window)rmcsport.bfmtv.com
  3. Voetbal InternationalKlaar met selfies en streamers: Dortmund gaat telefoonloze fans belonen (new window)vi.nl
  4. Mundo DeportivoNo usar el móvil tiene recompensa si eres aficionado del Borussia Dortmund (new window)mundodeportivo.com
  5. Der SpiegelBVB: Verein belohnt Fans im Stadion für Handyverzicht (new window)spiegel.de
  6. kickerHandynutzung im Stadion: Wie der BVB seine Fans ans Spiel fesseln möchte (new window)kicker.de
  7. TuttoMercatoWebIl Borussia Dortmund dice basta all'utilizzo dei cellulari sugli spalti: premi a chi non li usa (new window)tuttomercatoweb.com
  8. ESPNDortmund's new app rewards fans who lock phones while at stadium (new window)espn.com
  9. VoetbalprimeurDortmund komt met opvallende actie om telefoongebruik onder fans terug te dringen (new window)voetbalprimeur.nl
  10. ElDesmarqueEl Dortmund recompensará a los aficionados que no utilicen el móvil durante los partidos: "Irreemplazable" (new window)eldesmarque.com
  11. So FootBundesliga : Dortmund lance un « mode supporter » pour réduire l’utilisation des téléphones dans les stades (new window)sofoot.com